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Long term business success
Doing business in a socially responsible way has many advantages. Evidence
shows that organisations who adopted a socially responsible approach have
benefited from:
- Reduced risks: avoiding bad press and conflicts with
pressure groups and minimising risks of future legislation
- New business opportunities: building a winning brand
with customers and improving access to public finance and ethical investment.
- Cost savings: fewer costly delays in projects due to
opposition from NGOs or local community; reduced recruitment costs because
of attractive brand.
- Improved reputation: good media coverage and increased
trust of NGOs and customers
- Increased productivity: higher motivation amongst staff,
increased efficiency and innovation due to trust rich relationships with
supply chain and other stakeholders.
Construction activities do have a significant impact on society and that
is why it is important to manage the social impact of construction carefully.
Ignoring it would be a risky strategy. There are many examples where
clients have come under fire because they did not understand or address the
social implications of their construction activities.
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